Are you a blogger who’s ready to take your writing game to the next, professional level? Do you want to maximize exposure, increase blog traffic, grab the attention of brands and get as many eyes on your content as possible? Then it’s time to make it official by designing some awesome business cards for your blog.
Go ahead! You’ve worked hard and your writing deserves it!
This is a sponsored post. I’ve teamed up with Basic Invite to bring you some extremely cool and beautiful business cards that will knock your and your readers’ socks off. You can read my full disclosure here.
Why Business Cards are Important
Business cards say to others, I am a professional and I take what I do seriously.
Handing over a business card to someone who’s interested in having you write for them or represent their brand shows them you mean business and you consider your blog to be a business.
Besides, you look much more poised and composed handing over a fresh card rather than scribbling your blog’s URL down on a scrap of paper that you dug out of your pocket.
In other words, business cards communicate that your blog is worth reading and you consider yourself a professional.
They also increase the chance that someone will take the time to actually look you up later.
Sure, some people may remember your blog’s name if it comes up in casual conversation. But handing them a sturdy business card with all your information on it makes an impression they won’t forget.
Keep in mind that the person receiving your card doesn’t have to be a big-wig brand rep at a blogging conference for it to be a significant interaction.
It could be a fellow mom or acquaintance you chat with at the park. It could be your Uber driver or the man helping you load groceries into your car.
If they ask you what you do and you answer enthusiastically while handing them a business card, it peaks their interest and increases the likelyhood that they’ll log on and check out your content in the future.
They may even feel inclined to tell their spouse and friends that they “met a blogger” at the grocery store. Never, ever underestimate the power of word-of-mouth, my friend.
Who to Give your Card to
Needless to say, you should be passing out your business card to companies who may want you to write for them.
However, don’t limit your business card distribution to only executive encounters at blogging conferences.
You should be handing out a business card to anyone who asks about your career, hobbies, passions or side hustles.
Word of mouth is huge and your primary goal as a blogger is to increase traffic and readership. Without that, you have little chance of turning your passion for writing into an income generating career.
What to Include on the Card
We’re writers, right? Words are sort of our thing.
Always tempted to use more adjectives than necessary and offer more information than needed, writers and bloggers may struggle to pick only the most important information to include on a business card.
Fortunately, however, we don’t have much of a choice when it comes to a 3.5 x 2 inch business card. Their small size leaves us no other option than to choose our words and our design layout carefully.
On the list of things to included is:
- Your name
- Blog’s name
- Your blog’s URL (website)
- Your logo
- A way to contact you
- Your social handles (one or two max)
If you have to choose only one and for the sake of space, I would opt to have my email address on the card rather than my phone number as a way for interested collaborators to contact me.
Let’s be honest, people just don’t pick up the phone a whole lot these days. We live in a predominately digital world and most people would rather email than make a call.
As for your socials (Twitter, Instagram, Facebook, Pinterest, etc.), it isn’t necessary to include all of them on the card. My best advice is to choose the one that best represents your brand and/or has the most followers attached to it.
How to Organize your Card
Think clean and clutter free.
Again, it so tempting to add more and more information but keeping it uncomplicated and easy to navigate is best.
In fact, a clean and simple look tends to grab people’s attention more than one that’s too busy. Be careful not to include so many words that someone would have to get out a magnifying glass just to read it.
Limit your font selection to two. Having two fonts that are different yet complimentary adds dimension and character to the card. It makes it seem as if the words pop off the paper.
Make sure you take advantage of both sides of the card, too. Perhaps place your logo and blog name on one side with your name and other contact information on the back.
Play around with a handful of different designs and make sure to order samples so you can see them in person before deciding on one and ordering in bulk.
Where to Find the Perfect Card
If you’re looking to design a business card online, look no further than Basic Invite.
Basic Invite has a huge line of sleek business cards that will send brands the message that you take your writing seriously and they should too.
But cool business cards are not their only specialty. Basic Invite excels at just about anything you can imagine involving paper.
They carry invitations for weddings, baby showers, birthday parties and most every other celebratory event. They have an amazing selection of stationary, thank you notes, holiday cards, birth and graduation announcements as well as save the date cards that can all be customized using their almost unlimited array of colors and large selection of fonts.
If that’s not enough, Basic Invite allows you to order samples of your designs so you can hold them and see them in person before placing a larger order.
Another awesome feature Basic Invite offers is the ability to create a FREE website for your wedding or birthday party to keep guests informed about all upcoming events and registry information.
Along with that, they have a FREE address capturing service that collects and stores addresses for you. Once the time comes, they’ll print them for you on one of their custom envelopes with over 40 colors to choose from! Amazing!
But wait, there’s more! They are currently offering a 15% discount for all orders made before the end of the month! Visit Basic Invite and use code 15FF51 at checkout.
I would love to see pictures of your own business cards and hear about the success you’ve had using them in the comments below. As always, thank you so much for stopping by! Happy reading!.